Winery Hospitality
and Sales Training

What if your Hospitality Team created
a lasting customer with every pour?

How many visitors leave your winery with great memories,
AND bottles of your wine?

How many recommend your tasting room experience
to their friends and colleagues?

How many join your wine club on-the-spot?

Our Winery Hospitality & Sales Training Workshop will improve the tasting room experience of every one of your guests, while dramatically improving your bottom line. We teach your hospitality staff to be gracious hosts and hostesses, and to sell more wine in a way that will turn visitors into lifetime customers.

By investing in your Winery Hospitality and Tasting Room staff, you ensure more profitable, sustainable wine sales and customer loyalty.

The Winery Hospitality & Sales Training Workshop builds these sales and people skills:


	"We have seen great results—phenomenal! The staff is motivated and feels like they have the support, they are regularly helping each other out...we could not be more happy." ~ Aaron Feaver, Long Meadow Ranch Winery

Creating a pleasurable experience for tasting room guests
through improved, engaging attitudes & behavior
Establishing customer rapport & achieving a high level of comfort
for the visitor
Asking the right questions and engaging tasting room guests
in conversation
Reading verbal and non-verbal wine buying signals
Closing wine sales and wine club memberships, amiably
Building a small wine purchase into a larger one, for which
the buyer thanks you!
Translating the “facts” about your wines into reasons to buy
Calming complaints & handling inquiries about what you charge
for wine tasting
Mastering the tasting room training tips gained in the workshop
Changing casual wine tasters into happy wine buyers

To schedule a private “in-house” workshop tailored to your tasting room training needs and your unique hospitality team, or to enroll in a public Winery Hospitality & Sales Training Workshop, call Lynda Paulson––for over two decades, the foremost Winery Hospitality Coach in the business.
(760) 202-0441 or email.

More than 300 California wineries have sent their hospitality staffers
and their top management to Success Strategies workshops.

WINE CLIENT REFERENCES

TALK TO WINERY SPEAKING
WORKSHOP GRADS

Archery Summit
Beckmen Vineyards
Benziger Family Winery*
Beringer Vineyards
Bridlewood Estate Winery
Cakebread Cellars
Charles Krug Winery
Chateau Montelena Winery*
Christian Brothers*
Clos du Val*
Domaine Carneros*
Domaine Chandon Winery*
Dry Creek Winery
Duckhorn Vineyards*
Fess Parker Winery
Foley Wines
Francis Ford Coppola Winery
Gainey Vineyard
Glen Ellen Winery*
Gloria Ferrer Caves & Vineyards*
The Hess Collection
Heublein
Joel Gott Wines
Jordan Vineyard & Winery
Joseph Phelps Vineyards*

J Vineyards & Winery
Kunde Estate Winery
Louis Martini*
Meridian Vineyards*
Mumm Napa Valley
Napa Valley Vintners Association*
New York Wine & Grape Foundation*
Opus One Winery
Paso Robles Vintners Association*
Paul Masson Winery
Pine Ridge Vineyards
Robert Craig Winery
Robert Mondavi Winery
Roblar Winery
Rubicon Estate
Rutherford Hill Winery*
Silver Oak Cellars
Silverado Vineyards
Sonoma County Wineries Association*
Spottswood Estate Vineyard & Winery
Sterling Vineyards*
Sutter Home Winery*
Twomey Cellars
Wente Vineyards*
ZD Wines

Corey Beck
Winemaker
Niebaum Coppola Estate & Winery
Rutherford, CA

Ben Cane
Winemaker
Silver Oak Cellars

John Clews
Vice President
Clos Du Val Winery

* private, in-house sessions

"The lack of formal training at many wineries points to reasons
why tasting rooms are not bigger profit centers."
Wine Business Monthly

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Winery Hospitality and Sales Training

Winery Hospitality
and Sales Training